The EcoRes Forum Call for Action

To the Media, Entertainment & Communication Sectors

We call upon players in the entertainment and mass media sectors:

• To look beyond economic and competitive personal and industrial concerns;
• To utilize their considerable influence to bring attention to global climate change and
  its related social justice issues;
• To use their highly influential positions responsibly, with great sensitivity to and awareness of their ability to reach individuals around the world;
• To inform the public about these issues in ways that neither sensationalize nor underestimate the urgency of action, the necessity of change, and the possibilities of a new-and-improved sustainable world;
• To engage the public in widespread educational campaigns to encourage personal and household changes as well as changes within the industry;
• To make available open-access, equal-time platforms to increase public awareness and dialogue on these issues, via print, radio, Internet, television, digital and other formats;
• To develop educational materials and tools for use on these same platforms (DVDs, films, videos, radio programs, books, journals, study guides, and so on);
• To identify and make use of new channels to reach previously inaccessible audiences with up-to-date, scientifically accurate, socially responsible, and economically viable findings related to these topics; and
• To provide both technological know-how and resources to facilitate communication about and action on these issues, especially in those areas in which lack of modern technologies most greatly hamper related efforts.